The end of the familiar chocolate

The end of the familiar chocolate

The end of the familiar chocolate

Talking about chocolate in the present time, pictures of various names and colors of rich local and foreign chocolates will appear in front of the eyes. But if this thought had been done in the eighties or nineties then the name of so many Bahari chocolates would not have come to mind.

However, the Mimi chocolate with orange or cow pictures painted on the black wrapping paper will be on everyone’s mind. Why was this Mimi chocolate the only and exclusive chocolate of that time? But unfortunately the children of this time don’t see this chocolate anymore.

Since the middle of the first decade of the 21st century, this popular chocolate slowly started disappearing from the market and at one point disappeared completely. But where or why this chocolate disappeared is unknown to many. Mimi Chocolate is the first chocolate bar manufacturing company in Bangladesh.

But despite huge demand, the company was shut down. Mimi’s journey began in 1965 with the then East Pakistan in a factory standing on just one acre of land in Tejgaon. At that time the machines for making mm were imported from Germany.

After independence in 1972 Bangladesh Freedom Fighters Welfare Trust was entrusted with the responsibility of managing it. At that time, foreign chocolates¬† beyond the reach of the common man, so it didn’t take long for Mimi chocolates to become popular.

Even in the 18 years after independence, MMI’s chocolate business did not suffer. Even in 1990, the company was selling chocolates and chewing gum worth Tk 50-60 lakh every month.

But the decay starts from then. Outdated manufacturing of chocolate, inefficient management and lack of leadership led to the company’s demise.

According to officials of the Muktijoddha Kalyan Trust, the cost of producing chocolate with the help of old machines is the highest since 2000. The cost of production increased, and the machines could no longer maintain the old speed after repeated repairs.

It does not end here. At one point, Mimi Chocolate Company was held responsible for defaulting on loans. Importing of raw materials became irregular.

In this situation, for the first time in 2006, the authorities decided to close the company. In 2009, the government announced a bank loan of Tk 126 crore to some organizations under the Bangladesh Freedom Fighters Welfare Trust, which included Mimi Chocolate Company. Even after the financial help, the old machinery stood in the way of the company’s revival.